国产热热热精品,亚洲视频久久】日韩,三级婷婷在线久久,99人妻精品视频,精品九热人人肉肉在线,AV东京热一区二区,91po在线视频观看,久久激情宗合,青青草黄色手机视频

Business / Technology

Nubia makes a 'smart' choice with Suning

By Wang Zhuoqiong (China Daily) Updated: 2016-01-05 10:22

Nubia makes a 'smart' choice with Suning

Smartphones by Nubia Technology Ltd, a subsidiary of ZTE Corp, on show at a release event in Beijing.[Photo/Provided to China Daily]

Suning Holdings Group Ltd's acquisition of a 33.33 percent stake in smartphone maker Nubia Technology Ltd, a subsidiary of ZTE Corp, is expected to drum up competition in China's crowded smartphone marketplace.

Nubia, the upmarket brand of ZTE Corp, was launched three years ago in overseas markets.

The latest deal is a clear signal that Nubia could soon make a major push into the crowded domestic smartphone market, since Suning is one of the nation's largest electronics retailers and could strongly promote the brand.

Nubia said that it was expanding its share capital by bringing in Suning Rundong, an investment unit backed by Suning, as an investor.

Following the deal, ZTE holds just 60 percent stake in Nubia. Suning holds 33.33 percent and Yingcai Investment the balance 6.67 percent.

According to the 2015 brand report published by the China Academy of Telecommunications Research, sales of high-end mobile phones or models priced more than 4,000 yuan ($610) was less than 2 percent of the 500 million domestic mobile phones sold last year.

Nubia was expected to sell 10 million phones and achieve a revenue of 6 billion yuan for 2015.

Ji Yongqing, an independent analyst, said he believes that Nubia will have a wider reach through the tie-up as it can depend on Suning's 1,600 store network to grow sales.

Nubia is also reported banking on the Suning-Alibaba Group Holding Ltd partnership to grow sales. Alibaba had invested 28.3 billion yuan in Suning last year.

Currently, Nubia phones are available in the United States, Russia, India, the Czech Republic and Spain through tie-ups with global retail giant Amazon Inc and domestic e-commerce firm JD.com Inc.

In addition to sales, Suning's investment will also consolidate Nubia's content business given that Suning subsidiary PPTV has major assets in entertainment and sports broadcasting.

It is also the first investment deal for Suning Rundong, named after Suning's founder and Chairman Zhang Jindong.

In addition, Suning has also announced plans to build 200 cinemas in five years, apart from forging content alliances with foreign and domestic film and television companies.

The Nanjing-based retailer is also propping up Suning Electronic Sports operations by building a platform that can integrate mobile phones, computers and television to enhance interactive experiences.

Hot Topics

Editor's Picks
...
抚顺县| 泸西县| 通州市| 彰武县| 玉树县| 河源市| 呼玛县| 黎平县| 江山市| 惠水县| 鄂尔多斯市| 乌拉特后旗| 哈巴河县| 芦溪县| 尉犁县| 建湖县| 开阳县| 科技| 宜州市| 平定县| 竹溪县| 天全县| 娱乐| 佳木斯市| 连平县| 普安县| 芷江| 崇礼县| 江源县| 石狮市| 拉萨市| 庆阳市| 山东| 芮城县| 嵊泗县| 泰顺县| 麻城市| 普宁市| 防城港市| 桃江县| 和平县|