国产热热热精品,亚洲视频久久】日韩,三级婷婷在线久久,99人妻精品视频,精品九热人人肉肉在线,AV东京热一区二区,91po在线视频观看,久久激情宗合,青青草黄色手机视频

China / Society

Racing from cyberspace to the marketplace

By Sun Xiaochen (China Daily) Updated: 2014-12-10 08:52

Fleeting fortune

Racing from cyberspace to the marketplace

Members of Newbee pose on stage following their win at The International DOTA 2 Championships on July 21, 2014 in Seattle, Washington. Suzi Pratt/FilmMagic

The boom in online viewers has also encouraged major streaming websites to sign high-profile ex-players as full-time commentators to attract even more fans.

In September, Wei Handong, a retired gamer who played League of Legends competitively with Team WE in Shanghai, signed a contract with the high-definition gaming platform zhanqi.tv to provide online, real time commentary on strategies as he plays. Wei's contracted 90 hours a month earns him 5 million yuan a year, a far cry from the 20,000 yuan a month he garnered in his peak as a professional gamer with WE.

Meng Yang, a retired e-sports gamer who now works with the online development department of IT giant Tencent, said: "Former professional gamers can snare lucrative deals with broadcasting sites, which attract fans by signing star athletes who contribute to the rise in viewing figures as well as ad sales.

"However, these deals don't last long and individuals can be replaced overnight, so most average e-sports gamers have to consider a shift into other fields after retiring from their short professional career. That can be a struggle," he said.

According to Jian Ai, manager of OMG, a club in Shanghai that specializes in League of Legends, the income gap has also prompted active professional gamers to ask for a wage raise, which has heaped extra commercial pressure on the clubs' operations.

"Most of the clubs are running at a loss because it's hard to establish sustainable business models other than simply relying on prize money and funds from investors.

"Although they're attracting some limelight in the mainstream, e-sports remain less appealing for sponsors outside the IT and telecommunication sectors," Jian said.

In an attempt to forge a positive public image for its players, OMG, which has a 60-member team of personal care assistants, logistics support, marketing and public relations crews, has been actively hosting team-building and branding events since it was established in 2012.

On Nov 18, the club launched the OMG Star Will Fund in conjunction with the Shanghai Sports Development Foundation. It's the first charity event initiated by a Chinese e-sports club to help improve "digital education", or the use of computers and digital tools in rural areas.

"By doing this, we hope to show society the positive side of the e-sports industry. Hopefully, the fund will help people and also benefit our players' future careers," Jian said.


 

Previous Page 1 2 Next Page

Highlights
Hot Topics
...
临猗县| 云南省| 永善县| 北安市| 应城市| 鹤山市| 应城市| 余江县| 呼玛县| 江华| 韩城市| 大足县| 闵行区| 常州市| 东港市| 昭平县| 兴化市| 张掖市| 望城县| 大同市| 水城县| 虹口区| 会泽县| 六安市| 河东区| 永春县| 昌平区| 监利县| 乌鲁木齐县| 香格里拉县| 霞浦县| 福贡县| 侯马市| 鲁山县| 镇安县| 云霄县| 淄博市| 成都市| 禄劝| 四平市| 遂宁市|