An online game company from Ningbo, Zhejiang province recently found a novel way to improve the intellectual property (IP) rights situation in the Internet business when it decided to let anyone use the trademark of its most popular game at an astonishingly low price - 1 yuan ($0.15).

Chinese analysts admitted that this was indeed a new approach.

The Ningbo-based Lian Lian Kan Network Tech Co owns the rights to a game of the same name, Lian Lian Kan, a very popular game with a large number of downloads.