Of the many millions watching the London Olympic Games, one bag maker in Fujian province is particularly proud to see the world's top athletes wearing his products.

Fan Jinfeng, general manager of Quanzhou Epoch Travelling Goods, said the company made bags for the Netherlands team and has provided bags for leading sports brands including Asics, Adidas and Dunlop.

"We have made more than 18,000 bags for the delegations attending the London Games," Fan said.