Li Nian, a young entrepreneur from Beijing, started his online shopping in 2007. The very first thing he bought off the internet was a dull of CJ7, which opened a new window in his life. As a model plane enthusiast, Li has spent more than 2,000,000 yuan on this through online shopping. He has played with model planes since his childhood, and as a student majoring in film choreography, he once combined his hobby and major to make films by unmanned aerial vehicle. He set up an aerial-photography company in his senior year. To Li, online shopping is much more like a foundation for his career. [Photo by Huang Qingjun]