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The emblem for the 2008 Beijing Olympics is unveiled in the Temple of Heaven in Beijing August 3, 2003.

It consists a running person, in the shape of Chinese character "jing" which stands for "Beijing".

Jacques Rogge, chairman of International Olympic Committee, called it a perfect Olympic logo, adding that the emblem was young and energetic and was an embodiment of China's history, culture and future.

Liu Qi, secretary of Beijing municipal Party committee and chairman of the Beijing Olympic Organizing Committee, said the unveiling of the logo was an important milestone in the preparations for the 2008 event.

The emblem displayed Chinese people's aspiration for Olympic spirit and longings for the 2008 gams, Liu said.

Hein Verbruggen, Chairman of IOC's Coordination Commission for the 2008 Games, Saturday lavished his praise on the logo, calling it a "strong one".

"We (the IOC) are extremely pleased with the logo. Of course we have some problems to understand the characters (on the logo), but even for somebody who isn't able to read Chinese,visually it is strong." said Verbruggen.

The IOC gave its approval to the emblem for the 2008 Games in March. The unveiling of the emblem, which was originally scheduled for May 25, was postponed due to the outbreak of SARS.

Verbruggen said the unveiling of the logo plays an important role in presenting the Beijing Games to the world.

IOC marketing director Michael Payne said the unveiling of the logo is key to success of the Olympic Marketing Program.

"The emblem is the first element .... It's just the beginning,"said Payne.

"The official emblem is key to the marketing program, by which sponsors associate themselves with the Beijing Games," he added.

Beijing organizers plan to initiate their marketing campaign in September.

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