| Buyers go bananas over luxury vehicles
By Lao Gong (China Daily)
Updated: 2004-06-17 11:13
To foreign automakers' surprise, Chinese buyers demonstrated a burning desire
for luxury cars during the Beijing International Motor Show.
Many luxury and ultra expensive cars displayed during the seven-day auto gala
were bought on the spot or ordered by Chinese customers, mainly private
entrepreneurs, real estate businessmen, chief executive officers and
entertainment stars.
More than half of Mercedes-Benz's 21 models on show have been sold, including
two Maybaches retailing for more than 6 million yuan (US$724,600) a unit, said
Anthea Wang, public relations manager for the company in Beijing.
"We are extremely excited about that as it explains how well-received our
cars and brands are in China," Wang said.
The
British ultra luxury car Bentley, owned by Germany's Volkswagen, was on
display at the show. Luxury cars have become a hot item for Chinese
consumers.[newsphoto] | BMW said that it received
more than 20 orders for its sedans, including 7 series limousines and X5 sport
utility vehicles, during the motor show.
Bentley, the British ultra luxury brand owned by Germany's Volkswagen, also
sold three out of its four exhibited vehicles.
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