国产热热热精品,亚洲视频久久】日韩,三级婷婷在线久久,99人妻精品视频,精品九热人人肉肉在线,AV东京热一区二区,91po在线视频观看,久久激情宗合,青青草黄色手机视频

  Home>News Center>Sports
         
 

Beijing 2008 to set new record for Olympics revenue
(Xinhua)
Updated: 2005-12-26 09:20

"We have worked closely with these companies to ensure they can maximize their brands' exposure," she said.

"We have pursued a win-win situation. Yes, we get money, but we also enhance the image of the companies involved."

BOCOG's marketing campaign got a further boost when five dolls named the Friendlies were unveiled last month as the mascots of the 2008 Olympics.

"The launch of the mascot will push sales of Olympic products to new heights," said Lai Ming, deputy director of BOCOG's marketing department.

"We believe the sales volume will be bigger than the previous Olympic Games."

The mascot of the Sydney and Athens Olympics generated profits of more than 100 million US dollars and 200 million dollars respectively. Experts estimated that Beijing could reap a profit of more than 300 million dollars through the sales of Olympic mascot-related products.

BOCOG was also expanding the licensing program, with plans to open more merchandise stores across China and overseas.

Yuan said more licensing product lines, including sports wear, stationery, arts and crafts, will be opened in the next few months.

According to Jiang, the games' operating cost has increased from the original forecast of 1.609 billion US dollars to around 2 billion dollars.

But Hein Verbruggen, head of the IOC's coordination commission, was not worried about the rising budget.

"BOCOG's budget will be met by the IOC's contribution from the sales of broadcast rights and international sponsorship and also by BOCOG's efforts in finding commercial partners and selling tickets," said Verbruggen.

"We are very confident that there will be financially a positive outcome."

   上一頁 1 2 下一頁  



Pacific Life Open at Indian Wells
Commonwealth Games Swimming
Selected Reuters Sports Pictures on March 13
 
  Today's Top News     Top Sports News
 

Australia, US, Japan praise China for Asia engagement

 

   
 

Banker: China doing its best on flexible yuan

 

   
 

Hopes high for oil pipeline deal

 

   
 

Possibilities of bird flu outbreaks reduced

 

   
 

Milosevic buried after emotional farewell

 

   
 

China considers trade contracts in India

 

   
  Manchester United gains on Chelsea
   
  UEFA Cup loses top-name clubs
   
  Cuba celebrates win over Puerto Rico, advances in Classic
   
  Els moves into Bay Hill contention with 67
   
  World Cup to boost Japanese economy by $4 billion
   
  Alonso confident; Fisichella apologizes
   
 
  Go to Another Section  
 
 
  Story Tools  
   
Manufacturers, Exporters, Wholesalers - Global trade starts here.
Advertisement
         
奈曼旗| 桦甸市| 大埔县| 星子县| 迁西县| 重庆市| 绥棱县| 赫章县| 大庆市| 巴南区| 顺平县| 柳江县| 巩留县| 长汀县| 贵定县| 杭锦旗| 成武县| 类乌齐县| 江阴市| 神农架林区| 平远县| 广灵县| 文成县| 深圳市| 甘谷县| 论坛| 讷河市| 安阳县| 湘乡市| 巫溪县| 白河县| 陇西县| 大厂| 成安县| 兰西县| 明水县| 遂昌县| 哈尔滨市| 铜陵市| 东宁县| 永济市|