国产热热热精品,亚洲视频久久】日韩,三级婷婷在线久久,99人妻精品视频,精品九热人人肉肉在线,AV东京热一区二区,91po在线视频观看,久久激情宗合,青青草黄色手机视频

USEUROPEAFRICAASIA 中文雙語Fran?ais
Lifestyle
Home / Lifestyle / News

McDonald's hopes to wow mainland diners with rice

English.news.cn | Updated: 2013-06-07 10:20

With an eye on dinner tables in the Chinese mainland, McDonald's, the world's leading fast food operator, on Wednesday announced new rice products for the mainland market.

Starting from June 10, the new products, including chicken and beef rice wraps, will be sold in all 1,700 McDonald's restaurants on the Chinese mainland.

The core menu, including the chain's staples like the Big Mac and McChicken, will not be changed, Kenneth Chan, chief executive officer of McDonald's China, said in the press release.

"Our new dining options are examples of how McDonald's innovates to bring more options to our Chinese customers, because that's what they want," Chan said.

The company's strategy includes more efforts to develop the night consumption market from 5 p.m. to 5 a.m., thought it has put more emphasis on breakfast, lunch and afternoon snacks in the past, he said in an interview with Xinhua.

According to the latest data from McDonald's, dinner foods account for half of foreign food operators' sales in China and this market is growing at a double-digit pace.

Meanwhile, McDonald's will set a series of standards regarding rice quality and safety, Chan told Xinhua. McDonald's sources the rice it uses on the mainland from Harbin, capital of northeast China's Heilongjiang Province, one of the country's major grain production areas.

The company plans to maintain its competitiveness and boost its overall business growth by increasing the variety of the products it offers, he said.

McDonald's opened its mainland first store in Shenzhen, Guangdong Province, in 1990. It has currently more than 1,700 outlets and over 90,000 employees on the Chinese mainland. It plans to recruit 75,000 more this year, and the number of mainland outlets is expected to reach 2,000 by 2014.

The U.S.-based fast food giant has about 34,000 stores worldwide. In 2012, McDonald's same store sales rose 3.1 percent as revenues rose 2 percent to 27.57 billion U.S. dollars.

In 2013, the company plans to invest about 3.2 billion U.S. dollars of capital in opening 1,500 to 1,600 new restaurants and reinvesting in existing locations. It targets a system-wide sales increase of 3 percent to 5 percent and operating income growth of 6 percent to 7 percent.

McDonald's hopes to wow mainland diners with rice

McDonald's hopes to wow mainland diners with rice

Kitchens give hope to rural students at meal time

Chef to present Swiss delicacies at Beijing restaurant 

Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
鹿泉市| 蒙山县| 资兴市| 临朐县| 芜湖县| 满城县| 江津市| 济南市| 朝阳区| 江陵县| 曲麻莱县| 东安县| 香河县| 光山县| 满洲里市| 邛崃市| 彭水| 宿迁市| 富顺县| 嘉义县| 虹口区| 常宁市| 贺兰县| 辉南县| 南城县| 南岸区| 都兰县| 成安县| 阿城市| 鹿邑县| 揭阳市| 天全县| 弥渡县| 景泰县| 金山区| 武宁县| 建始县| 田东县| 云安县| 连平县| 噶尔县|