国产热热热精品,亚洲视频久久】日韩,三级婷婷在线久久,99人妻精品视频,精品九热人人肉肉在线,AV东京热一区二区,91po在线视频观看,久久激情宗合,青青草黄色手机视频

USEUROPEAFRICAASIA 中文雙語Fran?ais
China
Home / China / Business

Starbucks hikes prices as 'costs rise'

By Wang Zhuoqiong | China Daily | Updated: 2016-06-18 07:43

Rising costs have contributed to the price surge of some Starbucks drinks on the Chinese mainland. According to the Seattle-based coffee chain, Starbucks stores on the Chinese mainland will adjust their pricing of selected beverages by one or two yuan beginning June 16, 2016. This price adjustment does not involve food, whole bean coffee, merchandise, or Starbucks reward cards.

"We have always taken a long-term approach to pricing by carefully monitoring and evaluating our local market operating costs, including occupancy expenses, distribution, infrastructure, labor, innovations and other operating costs," according to the Starbucks statement.

"Over the past few years, we have increasingly strengthened our investments in coffee, food, store design, employee development, customer experience and digital innovations, in order to enhance the experience and provide maximum value to our partners and customers throughout China."

This is the first rise since 2012. Ben Cavender, principal of China Market Research Group, said the price change had to happen after such a long time. "Despite the low inflation, there are increasing costs for most brands here in China, including rents and ingredients," he said.

Since its first entrance to the Chinese market in 1999, Starbucks has opened more than 2200 stores in 102 cities, making the country its largest market outside of the United States. He said Starbucks' current price rise of 8 to 10 percent will not change buying behavior among Chinese customers as they don't have many options in the coffee market, which is dominated by Starbucks. The main competitor, Costa Coffee, has even higher prices and lower priced brands have no scale.

"Customers might complain about the price change for a while, but the regular customers will not give it up and will keep coming back to Starbucks," said Cavender.

wangzhuoqiong@chinadaily.com.cn

 Starbucks hikes prices as 'costs rise'

A staff member serves beverages at a Starbucks coffee shop in Seoul, South Korea. Reuters

Editor's picks
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
措勤县| 三穗县| 江门市| 平顶山市| 公主岭市| 治多县| 惠州市| 手游| 林周县| 泰州市| 江华| 越西县| 延吉市| 武功县| 肃宁县| 华容县| 扶风县| 寿阳县| 鱼台县| 合江县| 东乌珠穆沁旗| 张北县| 威海市| 封开县| 札达县| 清原| 漳平市| 井研县| 米泉市| 黄大仙区| 南昌市| 兖州市| 巩义市| 栾川县| 湘潭县| 民勤县| 灵丘县| 阳高县| 唐山市| 宁海县| 海安县|