英國(guó)女性戀上化妝品
British women's love affair with cosmetics
[ 2006-11-03 09:30 ]
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British women spend the
most money on cosmetics, according to a research by
Mintel. |
When it comes on spending money on make-up, it seems that there is just
no beating a British woman.
Analysts Mintel, in a new survey, have found that the annual amount of
money spent by women in the UK on cosmetics such as lipstick, mascara and
nail polish has risen by 40
per cent in the past five years to more than 1 billion pounds.
As a part of the research, analysts surveyed 25,000 men and women in
the UK and 10,000 in France, Germany and Spain in a bid to reveal
attitudes to looks.
They found that while French women most wanted to stand out in a crowd
thanks to their own "very good sense of style", British women, though
spending more on cosmetics, didn't mind looking less distinctive, as long
as they looked good.
"Even though British women are less interested in style and fashion,
they retain a desire to look attractive and well-groomed," The Independent
quoted Michelle Strutton, senior market analyst at Mintel, as saying.
The analysts also found that when it comes to their appearance, it's
the Spaniards, more than women of any other country in Europe, who are
concerned with their image.
The results of the research now has analysts predicting that British
men and women will be opening up their wallets and spending 940 million
pounds just on scent this
year.
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(Agencies) |
如果要問(wèn)誰(shuí)最舍得在化妝品上花銀子，英國(guó)女人應(yīng)該當(dāng)之無(wú)愧。
英國(guó)明泰爾市場(chǎng)調(diào)查公司所做的一項(xiàng)最新調(diào)查發(fā)現(xiàn)，過(guò)去五年中，英國(guó)女性每年在口紅、睫毛膏、指甲油等化妝品上的消費(fèi)增加了40％，達(dá)到10億多英鎊。
為了了解不同國(guó)家的人對(duì)于外表的態(tài)度，明泰爾調(diào)查公司的分析師們對(duì)英國(guó)的25000名男性和女性、以及法國(guó)、德國(guó)和西班牙的10000名男性和女性進(jìn)行了調(diào)查。
調(diào)查發(fā)現(xiàn)，擁有很強(qiáng)“時(shí)尚感”的法國(guó)女性最渴望引人注目；而英國(guó)女性盡管在化妝品上投資不少，但她們覺(jué)得只要漂亮就行，不一定非得與眾不同。
《獨(dú)立報(bào)》援引明泰爾公司高級(jí)市場(chǎng)分析師米歇爾·斯特拉特恩的話說(shuō)：“雖然英國(guó)女性對(duì)于時(shí)尚和時(shí)裝的興趣沒(méi)那么濃厚，但她們還是很想把自己打扮得美麗迷人。”
此外，調(diào)查發(fā)現(xiàn)，歐洲的西班牙女性最在意自己的外表。
根據(jù)調(diào)查結(jié)果，分析師們預(yù)測(cè)，今年英國(guó)人僅一項(xiàng)香水支出就將達(dá)到9.4億英鎊。
（英語(yǔ)點(diǎn)津姍姍編輯）
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Vocabulary:
nail
polish : 指甲油
scent : 香水
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