A bus with public service advertising on the theme of core value education in Jinjiang, Fujian. [Photo/ijjnews.com]

As the city of Jinjiang, Fujian province is stepping up its efforts to become a national cultural and civilized city, a series of efforts are being made to achieve the goal. The recent one is, putting public service advertising on urban buses.

At present, buses in the city's 14 bus lines has been posted up with 7 versions of public service advertising. The city plans to increase the volume and make more versions to upgrade the advertising in times to come.