国产热热热精品,亚洲视频久久】日韩,三级婷婷在线久久,99人妻精品视频,精品九热人人肉肉在线,AV东京热一区二区,91po在线视频观看,久久激情宗合,青青草黄色手机视频

Guangdong / Business

Sina to broadcast Manchester Utd's TV channel in China

By Qiu Quanlin In Guangzhou (China Daily) Updated: 2016-01-12 08:15

Sina to broadcast Manchester Utd's TV channel in China

Screenshot from www.manutd.com

Sina Sports, the online sports content division of Internet giant Sina Corp, has reached a long-term deal with Manchester United to provide the English Premier League giant's video content to Chinese soccer fans.

The partnership will see the club's 24-hour digital channel, MUTV, go live on Sina Sports from Jan 17, becoming the first exclusive Premier League club channel to be broadcast on the Chinese mainland.

Both sides claimed the partnership would help create a new experience for soccer fans in watching and understanding the sport, and boost the English side's commercial activities in the fast-developing Chinese sports market.

Richard Arnold, United's group managing director, said the partnership would allow the club to interact with Chinese fans in new and innovative ways.

"MUTV broadcasting in China is not only a first for United, but also a first for any 24-hour dedicated Premier League club channel," he said, without detailing the value of the deal.

A joint news conference is scheduled for Beijing on Jan 17.

MUTV first aired in 1998 and provides United fans with exclusive access to first team player interviews, and those with management and coaching staff, documentaries, historic games and pre- and post-match analysis, as well as highlights of all the team's matches.

Wei Jianglei, senior vice-president of Sina Sports, said: "We are excited to see how this great club will grow its following through this partnership in China.

"This will make great strides at changing the way Chinese followers watch and understand the game."

There are an estimated 108 million Man United fans in China. Soccer commentators said they were hopeful the deal would help consolidate the club's commercial base in a country which has already outlined wide-ranging plans to expand the sports industry, especially soccer.

Xie Liang, a veteran soccer commentator with Radio Guangdong, said the landmark deal not only benefits Chinese fans but also creates more commercial opportunities for both sides.

The new signing marks the latest involving Chinese and Premier League interests.

Last month, City Football Group, which owns Manchester City, announced a $400 million investment from a Chinese consortium led by China Media Capital Holdings Co, that buys it a 13 percent stake and values CFG at $3 billion.

Manchester City Chairman Khaldoon al-Mubarak said the move will "leverage the incredible potential that exists in China".

LeTV Holdings Co Ltd, a major Chinese online content provider, has also just renewed a deal for the 2016-19 rights to the Premier League on the mainland, according to media reports.

My Chinese Dream

His message in a bottle

A Frenchman in a coastal Chinese city has combined his zeal for work with passion for life, writes Raymond Zhou.

My China Story

Getting my first hair cut in Ningbo

One of the potentially most traumatic things a girl has to go through is finding a new hairdresser.

...
墨脱县| 溧阳市| 玉溪市| 云安县| 仁怀市| 安乡县| 梅河口市| 庆安县| 元谋县| 从化市| 广宗县| 陆丰市| 北辰区| 武穴市| 冀州市| 孟州市| 塘沽区| 乐陵市| 东乡| 南陵县| 大方县| 建平县| 固始县| 余庆县| 三江| 新沂市| 沐川县| 阿拉善左旗| 武胜县| 兴海县| 耿马| 凉山| 方正县| 闸北区| 舒城县| 阳信县| 郑州市| 南漳县| 简阳市| 东乌| 湟源县|