BOE releases Q1 performance
( chinadaily.com.cn )
BOE released its business performance forecast report for 2015 and the first quarter of 2016 on April 14. The company's operation revenue was expected to hit 48.62 billion yuan in 2015, with 1.63 billion yuan in net margin. Profit during the first quarter of 2016 is projected to reach 100-120 million yuan.
The report shows that the industry market has been sluggish since the second half of 2015. Panel product prices have declined. The big fluctuations in currency exchange rate and the continuous depreciation of the yuan led to BOE suffering significant exchange losses in August last year.
Liu Hongfeng, BOE board secretary, said that the grim market situation has lasted through the first quarter of this year. But BOE has taken advantage of technology and product innovation, pushed for product structure optimization and actively explored the market. Those efforts have made its global market share continue to increase.
Shipments of the company's smart phone and tablet computer panels were steady during the first three months, with market share ranking first worldwide. Display panel shipment significantly rose, with market share reaching 20 percent, ranked second globally. BOE has actively made inroads into the 43-inch, 49-inch and 55-inch display panel markets and its product shipment in those sectors reached a historical high, leading to a market share of 18 percent, the second largest worldwide.
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