国产热热热精品,亚洲视频久久】日韩,三级婷婷在线久久,99人妻精品视频,精品九热人人肉肉在线,AV东京热一区二区,91po在线视频观看,久久激情宗合,青青草黄色手机视频

USEUROPEAFRICAASIA 中文雙語Fran?ais
Travel
Home / Travel / Travel

Interview: Developing Hainan into tourism hub

By Jiang Wanjuan and Andrew Moody | chinadaily.com.cn | Updated: 2015-06-10 11:07

Interview: Developing Hainan into tourism hub

Chen Tiejun, deputy director-general with Hainan Provincial Tourism Development Commission. [Photo by Huang Yiming/China Daily]

In 2010, the government revealed the plan to develop its southernmost tropical island Hainan province into an "international tourism island" in 10 years.

It has been five years since the announcement was made. So, what measures has Hainan taken to get close to the goal? How many international travelers are visiting Hainan? What is the government doing well and what are the challenges? Chen Tiejun, deputy director-general with Hainan Provincial Tourism Development Commission, answered these and other questions when we recently visited Hainan. Here are the excerpts.

What are the major challenges when it comes to marketing Hainan as an international tourism destination? With so much competition in Southeast Asia,is it difficult to attract the tourists?

Yes, it is a big challenge. First, the development of Hainan’s tourism started later than the surrounding islands of Southeastern countries like Thailand, Indonesia and Malaysia, whose tourism facilities and services are more mature.

Second, the travel cost in the surrounding countries is lower than that in China, especially in recent years, as the value of yuan has risen.

Third, Hainan is small province with a small economy. So, the cost of developing international airlines is relatively high for us. That’s why we only have a small number of direct international flights so far.

Hainan seems to be known to only certain types of foreigners, such as those who like golfing or those who go to the Boao Forum, but little is known to others in the West. Do you think it's true?

Yes, that means we have a lot of work to do. We are known internationally to certain countries, such as Russia and South Korea. But in Europe and the US, we are not as well-known as the Southeastern Asia islands. At the same time, our marketing to international travelers is not as strong as the Southeastern countries. For instance, I always see travel commercials of Thailand, Singapore and Vietnam on BBC World channel each July and August during summer vacation. Such commercials would cost 20-30 million yuan for two months, but we don’t have this kind of budget.

Is advertising enough or do you have to do other things? We are adjusting our strategy by doing more online marking, which is more cost-effective. For example, we have worked with the BBC website to build a special webpage which introduces Hainan’s tourism on their website. We update the page twice a month with the latest news, photos and videos. We also do similar cooperation with TripAdvisor. These promotions have received good response.

Previous 1 2 3 4 Next

Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
湘阴县| 开远市| 阳原县| 什邡市| 吴堡县| 都兰县| 东光县| 大英县| 鄂州市| 兴城市| 历史| 神木县| 桂林市| 宁海县| 托克逊县| 龙陵县| 江山市| 和田市| 安庆市| 南郑县| 西丰县| 土默特左旗| 乳源| 安庆市| 仪陇县| 长治县| 东平县| 讷河市| 冷水江市| 辛集市| 牡丹江市| 团风县| 兴仁县| 河间市| 正蓝旗| 衡东县| 资中县| 榆林市| 观塘区| 保亭| 泊头市|