Many people stood in a line, waiting to get an autograph from Wang Xiaofei at his recent book launch in Beijing.
Wang, known as a Mainland entrepreneur and the husband of Taiwan-born actress, Barbie Hsu, has been especially popular this year since he appeared in a TV variety show alongside his wife.
"I take a fancy to him because I believe he sets a good example of an ideal husband," says 38- year-old Liu Shuang, one of Wang's many fans.
She heard about the book launch on a WeChat public account and signed up for it immediately.
Although many people welcome the new book, Born in 1981, on account of their interest in Wang, he doesn't just talk about himself in it.
"I don't want to focus on myself. Instead, I hope to describe the life of people of my generation, to show an era and many things that are kept in my memory that people today may have never experienced," says Wang.
