The police department of the Hong Kong Special Administrative Region (HKSAR) set up the Sina Weibo account Hong Kong Police on Jan 29, which was welcomed by a large number of netizens.
The official account so far boasts more than 140,000 fans, with some posts receiving more than 10,000 comments.
The account Hong Kong Police focuses mainly on practical information like crime prevention and event arrangements, such as the Lunar New Year fireworks display and traffic control measures during the celebration parade.
The latest data from the Hong Kong Tourism Board shows that among the 58 million visitors to Hong Kong in the first 11 months of last year, Chinese mainland visitors accounted for almost 80 percent.
Hong Kong Police Force hopes to increase engagement through their Sina Weibo account with Chinese mainland tourists, new arrivals, and students studying in Hong Kong, and effectively convey important messages in a timely and effective manner.
On the first day of the Sina Weibo account, Hong Kong Police posted twice. One post said, "Fairness, selflessness, professionalism, and care are our mission. Regardless of race, age or duties, we will work together to maintain public order and share a safe city with citizens."
The post was accompanied by a three-minute video showing the daily routine of Hong Kong police. The video has reached more than 6.1 million views, with more than 29,000 people giving the thumbs-up.
